Winterlude Festival / Bal de Neige — Visual Identity
Winterlude is an annual winter festival held in Ottawa and Gatineau. It is a popular tourist draw featuring various winter activities for all ages.
This is a conceptual visual identity project involving a wide scope of research to better encapsulate the spirit of the festival. Incorporating bilingual copy is a significant requirement of the project. The final visual identity draws from the colourful spirit of Winterlude's nightlife and unique activities. Abstract modes of communication create a crafty and childlike appearance of iconic festival locations and events. The visual style ensures visitors of all ages and national backgrounds have a sense of the festival’s spirit.
